Case Study 3: Lessons Learned

WHAT ARE THE LESSONS LEARNED FROM THE DECKERS EXAMPLE?

  1. In an industry where imitation is rampant, companies should consider using broad-based enforcement strategies that include:
    1. asserting different forms of IP rights, whether independently or in a layered, complementary manner, to achieve the desired objectives.
  2. In tandem with aggressive enforcement strategies, other long-term strategies could be considered, including:
    1. educating customers about how to detect and avoid counterfeit goods; and
    2. seeking strategic alliances with local companies in jurisdictions where you are at greatest risk of counterfeit or knock-off products entering the market.
Last modified: Thursday, 3 September 2020, 3:38 PM