Case Study 1: Lessons Learned
WHAT ARE THE LESSONS LEARNED FROM THE HASBRO EXAMPLE?
- In certain industries, especially in creative and entertainment industries, traditional enforcement methods might be entirely undesirable options because of the following:
- consumer backlash and the long-term business consequences of suing your fan base; and
- the advent of new copying technologies (such as 3-D printers) that make enforcement more complex and costly.
- As a result, balanced and fair licensing arrangements and strategic partnerships may
serve as a more effective way to preserve your IP and enhance its value by creating positive brand association and
This strategy can also provide new revenue streams for your company.
Last modified: Monday, 5 October 2020, 1:10 PM