Case Study 1: Lessons Learned

WHAT ARE THE LESSONS LEARNED FROM THE HASBRO EXAMPLE?

  1. In certain industries, especially in creative and entertainment industries , traditional enforcement methods might be entirely undesirable options because of:

    1. Consumer backlash and the longterm business consequences of suing your fan base.
    2. The advent of new copying technologies (like 3D printers) that make enforcement more complex and costly.

  2. As a result, balanced and fair licensing arrangements strategic partnerships may serve as a more effective way to preserve your IP and enhance its value by creating positive brand association and generating goodwill.

  3. This strategy can also provide new revenue streams for your company.

Last modified: Friday, 8 September 2017, 9:09 PM