Case Study 1: Lessons Learned
WHAT ARE THE LESSONS LEARNED FROM THE HASBRO EXAMPLE?
In certain industries, especially in creative and entertainment industries, traditional enforcement methods might be entirely undesirable options because of:
- Consumer backlash and the long-term business consequences of suing your fan base.
- The advent of new copying technologies (such as 3D printers) that make enforcement more complex and costly.
As a result, balanced and fair licensing arrangements and strategic partnerships may serve as a more effective way to preserve your IP and enhance its value by creating positive brand association and generating goodwill.
This strategy can also provide new revenue streams for your company.