Lesson 9: The Trademark Process
WHAT ARE DIFFERENT TYPES OF TRADEMARKS?
Traditionally, trademarks have consisted of words or designs or a combination of both. However, increasingly businesses are looking to other ways to create associations in the minds of consumers about the source of the product or service through the use of non-traditional marks such as:
Select each item for a brief explanation and an example of such a trademark registered in at least one country in the world:
For example: The shape of the Coca-Cola bottle in association with soft drinks, she would need to be aware of this vulnerability in her overall IP protection.
For example: The brown colour of the United Parcel Service Inc. (UPS) delivery trucks and uniforms in association with delivery services.
For example: The sound of Star Wars villain Darth Vader's breathing in association with toys.
For example: Floral rose scent in association with automobile tires.
For example: A hologram image in the centre of a credit card.