Lesson 9: The Trademark Process
WHAT ARE the DIFFERENT TYPES OF TRADEMARKS?
Traditionally, trademarks have consisted of words or designs or a combination of both. However, businesses are increasingly looking at other ways to create associations in the minds of consumers about the source of products or services through the use of non-traditional marks, such as those listed below.
Select each item for a brief explanation and an example of such a trademark registered in at least one country in the world.
For example, the shape of the Coca-Cola bottle in association with soft drinks.
For example, the brown colour of the United Parcel Service Inc. delivery trucks and uniforms in association with delivery services.
For example, the sound of Star Wars villain Darth Vader’s breathing in association with toys.
For example, a rose scent in association with automobile tires.
For example, a holographic image in the centre of a credit card.