Lesson 2: IP Strategy - The Polar Pen
Connecting your IP Strategy to your business strategy is important at all stages of your business. It is something every entrepreneur should think about up front, and continue to reflect upon throughout.
It is time to meet Andrew Gardner, the inventor and owner of POLAR pen, a unique product consisting of a series of rare earth magnets. We will learn more about Andrew’s case and the IP challenges that he faced in subsequent modules but let us start by having Andrew explain his business, his product and his approach to getting his product to market. In the final module, you will have the opportunity to consider options and approaches to assisting him with his global IP strategy.