Lesson 2: Connecting IP Strategy to Business Strategy

What are the Most Common Types of IP Strategies to Consider in Light of Business Objectives?


Different IP strategies can be used to help achieve different business objectives. In addition, different forms of IP will drive different strategies as well as the form(s) of IP protection a business would seek. 

As a first step, think of all of the forms of IP that a business might want in its portfolio based on some of the considerations identified below. Most successful businesses will use a combination of different types of IP protection to achieve their objectives.


Apple’s tremendous market success is attributable to an integrated and well thought-out IP strategy that includes the sophisticated use of patents, trademarks, copyright and industrial designs. We will discuss Apple’s strategic use of IP in subsequent modules.


Here are some considerations that might suggest one possible form of IP protection over another, even though a business will always want to weigh all of its IP options in light of both its current and long term business goals.

Last modified: Monday, 18 September 2017, 3:40 PM