Introduction

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In this introductory module, we will discuss some basic considerations that can be applied in creating and implementing an IP strategy.

Lessons:

  1. What is an IP strategy?
  2. Connecting an IP strategy to a business strategy
  3. Relevant considerations for an IP strategy
  4. Does having an IP strategy guarantee success?
  5. Who needs an IP strategy?
  6. How often should a business re-visit its IP strategy?

Learning Outcomes

By the end of this module you should be able to:

  1. Define what an IP strategy is and its importance.
  2. Identify factors that are relevant to creating an IP strategy.
  3. Recognize how to optimize an IP strategy in relation to overall business objectives.
  4. Understand the ways in which an IP strategy has to be implemented and enforced in order to achieve results.
  5. Adjust an IP strategy to respond to changing circumstances.
Last modified: Monday, 18 September 2017, 3:01 PM