Introduction

Intellectual property ("IP") is rapidly replacing tangible assets as a major driving force for business growth. However, despite being a potentially powerful tool for business, IP is not often fully used or optimally exploited. Recognizing this, Waterloo-based think tank, the Centre for International Governance Innovation (CIGI), has prepared this e-learning course to provide you with a basic understanding of how IP can be strategically leveraged in order to advance business objectives.

This free introductory online course will take you from understanding forms of intellectual property (IP) all the way to developing the skills of an IP strategist. Designed as a self-study experience, the content and skill-testing quizzes are perfect for innovative businesspeople and the professionals who support them (such as technology transfer professionals, patent agents, lawyers and business consultants).

Foundations of IP Strategy created by CIGI Senior Fellows Myra Tawfik and Karima Bawa.

Myra Tawfik is a Professor of Law and the EPICentre Professor of Intellectual Property Commercialization and Strategy at the University of Windsor. She is a Senior Fellow at the Centre for International Governance Innovation leading research on capacity-building in IP knowledge mobilization. Her research and teaching focus primarily on copyright law, trademark law, international IP law, IP strategy and IP legal history.

Karima Bawa is an expert in IP strategy and a Senior Fellow at the Centre for International Governance Innovation. Her research focuses on the commercialization of University R&D and capacity-building in IP strategy for Canadian innovators. She also advises and supports technology start-ups. Ms. Bawa was Chief Legal Officer and General Counsel at Research In Motion (BlackBerry) from 2000 - 2012, leading and managing the company’s IP portfolio. She holds a Bachelor of Science, a Bachelor of Laws and a Master of Business Administration.

French language translation support for this project was provided by the Canadian Intellectual Property Office (CIPO)

    Available courses

    Designed as a self-study experience, the content and skill-testing quizzes are perfect for innovative business people and the professionals who support them (such as technology transfer professionals, patent agents, lawyers and business consultants).

    Conçus comme une expérience d’auto-apprentissage, le contenu de ce cours et les questionnaires de test des compétences sont parfaits pour les gens d’affaires innovateurs et les professionnels qui les soutiennent (comme les professionnels du transfert de technologies, les agents de brevets, les avocats et les consultants en affaires).